We were invited to be participants at the panel discussion in this year’s “DigiSpecial” by Digital City Düsseldorf, Germany’s largest ICT network. The event took place in the rooms of the Deutsche Bank located on the famous Königsallee. This select group of participants – Simon Gorski, Managing Director of Entwurfreich GmbH, experts from RWE, Vodafone and EnBW – discussed the digitalisation of tomorrow and the opportunities presenting themselves to German companies.
Comfort Zone was Yesterday
As experts in the area of innovation and design consultation, we are constantly dealing with the digital possibilities of the 21st century. So one of the things we talked about during the panel discussion was our experience and observation in this field. We have noticed in particular that German companies have difficulties in adapting to global digitalization. As an industrial nation, Germany is indeed innovative but has since become too cautious when compared internationally. In order to continue being able to keep up with worldwide competition, companies must leave their comfort zone.
Prospects in a Historical Environment
The organizers selected a very inspiring venue for this discussion about the world of tomorrow: The Deutsche Bank has resided in this corner building on Königsallee for more than 100 years – since 1904.
This magnificent world-famous avenue is itself 100 years older and has proven its transformability once again just last year with its new Kö-Bogen arch.
Text: Thorina Lepak
