Coca Cola Design+ Award
Here is what the multi-cycle crate of the future could look like: Out of 443 design ideas from 75 different countries, the jury has awarded first prize to the concept "WAVE" in the category "Design". Earlier this year, the company had called young designers to submit their ideas as part of the "Coca-Cola Design+Award". The best design, according to the jury, was submitted by the industrial design agency "ENTWURFREICH" from Düsseldorf (Germany) for the design "WAVE" in which the jury unanimously recognized the best and most consistent implementation of the briefing, which additionally was presented in an optically strong way.
Design concept of "WAVE":
The "WAVE"-concept thrills Coca-Cola and design enthusiasts with a modern and timeless design language. The exciting presentation of one of the Coca-Cola key design elements is combined with clear and simple lines.
This leads to an emotional and stylish presentation of the iconic 1L-bottles inside. The unique design can be integrated easily into modern living environments and appeals to various target groups (singles, families, seniors).
The optimally achievable utilization in logistics is achieved by a 12-bottle-crate. This provides varied applications in different scenarios (family-household, barbecues, shared flats, etc.) with the target groups and offers the freedom to combine several Coca-Cola products. To transport the weight of a 12-bottle-crate easily and conveniently, rubberized grips are used. "WAVE" combines practicality and style to an object, which everyone is proud to present in home environments.
Here is what the multi-cycle crate of the future could look like: Out of 443 design ideas from 75 different countries, the jury has awarded first prize to the concept "WAVE" in the category "Design". Earlier this year, the company had called young designers to submit their ideas as part of the "Coca-Cola Design+Award". The best design, according to the jury, was submitted by the industrial design agency "ENTWURFREICH" from Düsseldorf (Germany) for the design "WAVE" in which the jury unanimously recognized the best and most consistent implementation of the briefing, which additionally was presented in an optically strong way.
Design concept of "WAVE":
The "WAVE"-concept thrills Coca-Cola and design enthusiasts with a modern and timeless design language. The exciting presentation of one of the Coca-Cola key design elements is combined with clear and simple lines.
Recognized at
- "Entwurfreich formt Kasten für Coca-Cola" (Wirtschaftswoche, D – Germany's leading business magazine)
- "Düsseldorfer gewinnen Preis für beste Cola-Kiste" (Rheinische Post, D – Newspaper)
- "Wave (Concept)" (Packaging of the World, SG – Creative Package Design Gallery)
- "Coca-Cola Design+ Award – die Ergebnisse" (Slanted – Typo Weblog and Magazine)
- "Wave – Gewinner des Cola Design+ Award" (Design made in Germany, D – Designblog)
This leads to an emotional and stylish presentation of the iconic 1L-bottles inside. The unique design can be integrated easily into modern living environments and appeals to various target groups (singles, families, seniors).
The optimally achievable utilization in logistics is achieved by a 12-bottle-crate. This provides varied applications in different scenarios (family-household, barbecues, shared flats, etc.) with the target groups and offers the freedom to combine several Coca-Cola products. To transport the weight of a 12-bottle-crate easily and conveniently, rubberized grips are used. "WAVE" combines practicality and style to an object, which everyone is proud to present in home environments.
Recognized at
- "Entwurfreich formt Kasten für Coca-Cola" (Wirtschaftswoche, D – Germany's leading business magazine)
- "Düsseldorfer gewinnen Preis für beste Cola-Kiste" (Rheinische Post, D – Newspaper)
- "Wave (Concept)" (Packaging of the World, SG – Creative Package Design Gallery)
- "Coca-Cola Design+ Award – die Ergebnisse" (Slanted – Typo Weblog and Magazine)
- "Wave – Gewinner des Cola Design+ Award" (Design made in Germany, D – Designblog)