The Dutch Design Week 2018 motto was “If not us, then who?” – this year the orientation of the trade fair was made even more concrete and urgent: “If not now, then when?” The event is about raising awareness of the importance of action.
It became clear from many of the ideas shown that the designer’s focus and actions are shifting; it is no longer just good aesthetic judgment that counts – a well-designed, clever product must come out at the end of a considered process.
The speed of technological innovation has never been great than it is today, nor has the number of global problems that surround us. With infinite possibilities in our hands, we must act for change now!
In our ZOOM-IN trendreport we have identified and collected the most exciting exhibits from this year’s Dutch Design Week.
PREVIEW (PDF) / DUTCH DESIGN WEEK 2019: