Industrial Design / Product Design
We create desirable products which impact the market. By applying industrial design know-how, we transform ideas into positive user experiences that leave a lasting impression on the consumer.
Our Industrial Design Process
With a proven track record of awarded products, our industrial design team delivers smart usability and desirable forms using a robust five-phase design process.
Phase 1 Industrial Design Process
- Collaboration brief creation
- Project scope, timeline, and deliverables
- Capturing industrial design framework
- Mapping first opportunities
Our growing list of innovative clients includes some of the world’s most influential brands and forward-thinking startups. We build sustainable partnerships based on commitment, professionalism and a trusting exchange at every stage of the project. Our partnership approach is the foundation on which our design process is based.
- Trend research / Trendradar
- Target group analysis
- User Research
- Design Analysis / Design Testing
- Experience Roadmap
- Usablity Testing / Usability Laboratory
- Competitive Analysis
- Technology roadmap
Every project starts by asking the right questions to uncover new observations. At the outset of every project we conduct in-depth research and exploration, to discover specific design needs, identify the market and competition and hightlight the areas of opportunity.
Defining Design Concepts
- Ideation / Brainstorming
- Concept generation
- Concept consolidation
- Design development
- Color, Material, Finish
Once opportunities are identified during the research phase, our industrial design team generates design concepts to meet user, product, and business goals. We start broad, exploring a mild to wild range of directions of what is possible. After bringing everything to the table, we identify a range of design concepts to further develop. These compelling concepts are realised through sketching, UI/UX scenarios, conceptual CAD, and scale models.
Refining Form & Function
- Appearance models
- Functional mock-ups
- Design testing / User testing
- Design optimization
- Design engineering
- Mechanical engineering
- Photorealistic visualization
Refinement is where the essential details take center stage. All the pieces must come together to define a complete product without compromising the basic design attributes and characteristics identified in earlier phases.
Our industrial design team creates multiple iterations of a design to refine shape, function, CMF, and develop photorealistic visuals. Our engineers create functional prototypes to build and perfect mechanisms and achieve resilience through testing. We also work with leading workshops to create sophisticated appearance models for exhibitions and tests.
Delivering Products to Market
- Design for manufacture
- Supplier sourcing / Component sourcing
- Quality assurance
Our team is always detemined to go from prototype into full production. We carefully communicate all critical details to manufacturing partners through drawings and manufacturing instructions, as well as face-to-face meetings. We validate that tooling and production operations are functioning properly and are available to our customers for ongoing supplier management for as long as they require it.
Selected projects – See our process in action
Material Advisory Service
WOWCARDS are a creativity tool which helps you find inspiration, pushes you through difficult parts of your process and boosts your project’s product development.