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Industrial Design / Product Design

We create desirable products which impact the market. By applying industrial design know-how, we transform ideas into positive user experiences that leave a lasting impression on the consumer.

Industrial Design / Industriedesign
Industrial Design / Industriedesign

Our Industrial Design Process

With a proven track record of awarded products, our industrial design team delivers smart usability and desirable forms using a robust five-phase design process.

Project Kickoff

Phase 1 Industrial Design Process

 

  • Collaboration brief creation
  • Project scope, timeline, and deliverables
  • Capturing industrial design framework
  • Mapping first opportunities

Our growing list of innovative clients includes some of the world’s most influential brands and forward-thinking startups. We build sustainable partnerships based on commitment, professionalism and a trusting exchange at every stage of the project. Our partnership approach is the foundation on which our design process is based.

Discovering Opportunities

Phase 2

 

  • Trend research / Trendradar
  • Target group analysis
  • User Research
  • Design Analysis / Design Testing
  • Experience Roadmap
  • Usablity Testing / Usability Laboratory
  • Competitive Analysis
  • Technology roadmap

Every project starts by asking the right questions to uncover new observations. At the outset of every project we conduct in-depth research and exploration, to discover specific design needs, identify the market and competition and hightlight the areas of opportunity.

Defining Design Concepts

Phase 3

 

  • Ideation / Brainstorming
  • Concept generation
  • Concept consolidation
  • Design development
  • Color, Material, Finish

Once opportunities are identified during the research phase, our industrial design team generates design concepts to meet user, product, and business goals. We start broad, exploring a mild to wild range of directions of what is possible. After bringing everything to the table, we identify a range of design concepts to further develop. These compelling concepts are realised through sketching, UI/UX scenarios, conceptual CAD, and scale models.

Refining Form & Function

Phase 4

 

  • Appearance models
  • Functional mock-ups
  • Design testing / User testing
  • Design optimization
  • Design engineering
  • Mechanical engineering
  • Photorealistic visualization

Refinement is where the essential details take center stage. All the pieces must come together to define a complete product without compromising the basic design attributes and characteristics identified in earlier phases.
Our industrial design team creates multiple iterations of a design to refine shape, function, CMF, and develop photorealistic visuals. Our engineers create functional prototypes to build and perfect mechanisms and achieve resilience through testing. We also work with leading workshops to create sophisticated appearance models for exhibitions and tests.

Delivering Products to Market

Phase 5

 

  • Design for manufacture
  • Supplier sourcing / Component sourcing
  • Quality assurance

Our team is always detemined to go from prototype into full production. We carefully communicate all critical details to manufacturing partners through drawings and manufacturing instructions, as well as face-to-face meetings. We validate that tooling and production operations are functioning properly and are available to our customers for ongoing supplier management for as long as they require it.

Trusted by

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Selected projects – See our process in action

More services

UX/UI Design

Designguideline Creation

Material Advisory Service

Industrial Design / Industriedesign Award
Industrial Design / Industriedesign Award
Industrial Design / Industriedesign RedDot
Industrial Design / Industriedesign German Design Award
Industrial Design / Industriedesign Award
Industrial Design / Industriedesign A-Design Award
Industrial Design / Industriedesign International Design Award

Tools

WOWCARDS

WOWCARDS are a creativity tool which helps you find inspiration, pushes you through difficult parts of your process and boosts your project’s product development.

Industrial Design / Industriedesign Wowcards
Industrial Design / Industriedesign Matthias Menzel

“When it comes to selecting an industrial design studio, choose a partner that helps your organization to design and improve the overall product experience!”

Matthias Menzel

Creative Director, Entwurfreich