Trendreport ZOOM-IN IFA 2019

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New products and innovations are presented annually at IFA in Berlin. The motto for this year’s fair was “Consumer Electronics Unlimited”, and IFA 2019 more than lived up to its claim.


It was immediately noticeable that the market for smart devices has grown strongly and that intelligent technology has established itself in more and more areas of our lives. So the fair was not only interesting for the huge TV and audio sector, it also showed the most important trends such as the fast growing smart cooking sector.


In our ZOOM-IN trendreport we show – from a designer’s point of view – what was particularly successful at IFA and what was not. Furthermore, interviews with interesting key figures provide information on how they see developments and assess current trends:



  • Michael Knappe & Andy Tsui (HARMAN)
  • Dr. Martin Strumpler (BOSCH)
  • Christian Schluender & Damian Mackiewicz (HUEMEN)
  • Tolya Polyanker (LOGITECH)


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