Hardly any other market is growing as quickly as baby and toddler products. At this year’s “Kind und Jugend” trade fair in Cologne, we were on the trail of today’s most exciting innovations. Our ZOOM-IN trendreport gathered together all of the trends with the greatest potential for influencing future developments.
This much is for sure: All products – especially strollers – are being strongly influenced by the fashion industry and are bought to communicate the lifestyle and status of parents.
However, the fair not only gave us a perfect overview of promising ideas and concepts, it also showed us how to focus best on design, quality and individualization without overlooking the increased demands of the target group.
Our interviews with experts will tell you, among other things, how the parent target group feels and what their motivations and needs are:
- Anke Dres (CYBEX)
- Michael Fürstenberg (BRITAX RÖMER)
PREVIEW (PDF) / ZOOM-IN KIND + JUGEND 2019: