ENTWURFREICH wins GERMAN DESIGN AWARD 2019 for switch range XUAN ZHI

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After the Red Dot Award 2018, we are now also very pleased about the German Design Award 2019 Special Mention. Once again, the Xuan Zhi switch and socket series, which we designed for ABB China, came through with flying colors.

Our design team was consciously focused on style and elegance while using a bold, minimalist geometric design. Specifically, this meant not using any frame visible from the front. A slightly curved rocker offers a single contrast while at the same time increasing user friendliness. For the jury at the German Design Award 2019, this was not only an optical highlight, it was also a pioneering development: “The focus of the Xuan Zhi switch and socket series’ carefully thought-out design was its consciously reduced, unembellished appearance,” the jury stated.

 

About the German Design Award:

The German Design Award honors innovative products and projects, as well their manufacturers and designers, which are forging new pathways in the German and international design landscape – something such a highly regarded, international jury guarantees. The German Design Award discovers and presents unique design trends: a competition which fosters design-oriented industry.