ABB – switch range Xuan Zhi
pure design, reduced to the minimum
![](https://entwurfreich.com/design_innovation/wp-content/uploads/190131_GDA.png)
By designing the product line „Xuan Zhi“, the design team of ENTWURFREICH® has developed a completely unique and architectonically minimized design language in the area of switch programs. Utilizing premium materials, we managed to reduce the switch down to a single noticeable surface that is no longer disturbed by a surrounding frame.
By means of finely tuned subtle nuances the switch program has become a visual highlight on all kind of backgrounds and it convinces through the bended rocker with aesthetic elegance. Every detail of the design interlinks geometric rigor and sensual shaping to a balanced appearance with interesting contrasts. Combining innovative technology and aesthetic value, Xuan Zhi imposes a new personality to the perception of living spaces.
In the framework of the development process the switch program has been revamped completely – both inside and outside. For the new flagship in the area of consumer goods, ABB targeted and utilized ENTWURFREICH’s expertise for product developments in the Chinese market. Using environmentally RoHs-compliant materials combined with a cellular structure for assembly, the switch program has become durable and resistant against deformation.
The switch program Xuan Zhi is a perfect object for design-minded consumers and it is far more than a commodity – it meets the highest demands in design, functionality and quality.
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_SeperatorMobile1.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_SeperatorMobile2.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/perspective_final.gif)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_Seperator1.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_Seperator2.jpg)
We provided following consultant services to ABB
Like to hear more about this project?
Get in touch with Matthias Menzel (Creative Director)
+49 (0)211 15964350
![](https://entwurfreich.com/design_innovation/wp-content/uploads/2012/07/151215_MatthiasProject.jpg)
Get in touch with Matthias Menzel (Creative Director)
+49 (0)211 15964350
![](https://entwurfreich.com/design_innovation/wp-content/uploads/2012/07/151215_MatthiasProjectRound.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_SeperatorMobile3.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_SeperatorMobile6.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_SeperatorMobile5.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_SeperatorMobile7.jpg)
![Industrial Design / Industriedesign](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_SeperatorMobile8.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_SeperatorMobile9.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/licht_final2.gif)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_Seperator3.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_Seperator6-1.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_Seperator5.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_Seperator7.jpg)
![Industrial Design / Industriedesign](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_Seperator8.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_Seperator9.jpg)
![Industrial Design / Industriedesign CMF](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_SeperatorMobile10.jpg)
![design switch](https://entwurfreich.com/design_innovation/wp-content/uploads/2017/09/170912_XuanZhi_Seperator10.jpg)
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